The women of ABC’s daytime talk show, ‘The View‘, broadcasted ‘A Royal Wedding Special’ episode devoted to the highly anticipated wedding of Kate Middleton and Prince William.  Barbara Walters herself reported on the spectacular event live from London, while the rest of the ladies donned their own royal toppers in NYC for the fancy event.  Even though movie star Goldie Hawn filled in for Babs during the special, the biggest guest star of all was the Emitations Inspired by Kate Middleton ring.

The beautiful sterling silver faux sapphire ring was one of the many princess inspired looks presented by Zanna Roberts Rossi, Senior Fashion Editor at Marie Claire Magazine.  Featuring some of Kate’s most famous and glamorous looks, the gals were inspired to have a royal wedding runway show of their own.  The hosts surprised the audience, and sent each woman home with her very own Inspired Kate Middleton engagement ring, courtesy of Emitations.

“Sales on Emitations.com initially spiked 400% following the announcement (of the royal engagement), and recently spiked to the highest levels since Christmas. About a 400% increase since two weeks ago, (Emitations.com owner) Mai expects this to continue for another few weeks, although perhaps not at the same rate,” says MediaPost.com.

Stay tuned to watch Kate and William’s fairytale wedding unfold and check out the rest of Emitations Inspired by Kate Middleton jewelry!

With prom only weeks away, adding last minute touches to your final look comes down to one thing: accessories.  We’re not talking about a modest silver band or a subtle pair of hoops.  This prom season’s hottest looks all include short dresses and most importantly, a major amount of bling.

“The hot trend for this season is definitely ‘sparkly’….It’s not about having the perfect pink that matches that dress, it’s about having a contrast.  It’s all about wearing big rings and lots of them,” says Seventeen Magazine.  Every girl wants to feel like a goddess at their prom and what better way to make a statement than to rock a stunning, blinged-out ring, bracelet or necklace?

Dancing the night away with your prom date may get a little dangerous, so take precaution.  It’s important that every prom goddess exits the dance with the same amount of accessories that she entered with.  This prom season, you want to find a fabulous pair of earrings

that won’t fly off while raising the roof to Katy Perry’s “Firework”, only to find themselves stuck in someone else’s corsage at the end of the night.

Hollywood’s celebrity starlets are also inspiring the hottest looks for this year’s prom.  The hit TV show Glee’s Jayma Mays features her character “Emma” rocking a bold, yellow flower ring.  Pop princess Katy Perry was seen wearing a similar pink flower ring on an MTV photo shoot.  Emitations offers a similar, stunning flower ring in yellow at a fraction of the price.  Getting your favorite celebrity inspired look doesn’t have to cost you two months worth of allowance.

Check out our new prom jewelry page to complete the look for you big night!

*Sources: Seventeen.com

One of the most common questions our customers ask is, “What is the best way to clean my jewelry?” Thankfully, sterling silver is easy to care for if you follow a few simple steps. This guide will help you keep your sterling silver jewelry tarnish free and sparkling!

Preventative Care
Keeping your jewelry from looking dingy is easily avoidable. Follow these preventative steps:

• Remove jewelry before you wash your hands or immerse them in water. Water may assist the metal ions in absorbing into your skin, causing skin discoloration. Swimming, bathing, washing your hands and doing dishes can all cause the your jewelry to tarnish and get dirty. Removing your rings before washing, and drying your hands thoroughly after coming into contact with water will prevent this from happening.
• Avoid wearing jewelry while cleaning, gardening, and other activities that can quickly destroy the metal’s finish.  Even talc, which is found in many cosmetics, is known to have an abrasive effect on sterling silver jewelry items.

Simple Cleaning
The easiest way to keep your sterling silver jewelry looking new is to clean it with a soft, clean, dry cloth (any dust or dirt on the cloth may scratch the piece). To keep your sterling silver sparkly:

• Use our Emitations.com Jewelry Polishing Cloth to gently, quickly and efficiently clean your favorite sterling silver jewelry.
• Clean your sterling silver jewelry with a soft 100% cotton or flannel cloth and gently rub off any excess dirt or buildup.  Remember, sterling silver is a very soft metal and you can scratch it if you aren’t careful so don’t rub it too briskly.
• Never use anything but a clean cotton or a special sterling silver cleaning cloth.  Paper, polyester, and coarse fabrics often contain wood fibers or synthetics, that can cause tiny scratches in the surface of your sterling silver jewelry.

Jewelry Cleaner
While there are many items on the market, as well as “at home remedies” out there, we recommend you take care when cleaning your Emitations jewelry.

• Clean your Emitations jewelry using our Brilliant Jewelry Cleaner. This sterling silver cleaner is specifically designed for use on our products, and was even recommended by the Jewelry Information Center and used in Academy Award gift bags!
• Sterling silver cleaners are typically created to clean very specific products, so make sure you carefully read the instructions prior to use. Only use products specifically recommended for sterling silver when cleaning your Emitations jewelry.
• DO NOT use toothpaste, dishsoap or baking soda. These contain harsh chemicals that may breakdown the sterling silver’s finish.

Storage
Besides regular cleaning, there are other strategies to extend the life of your sterling silver jewelry.  Proper storage is essential to reduce tarnishing. Sterling silver, stored properly, can be worn often and with minimal cleaning required, making it very easy to care for and lots of fun to wear. Use these storage strategies:

• Keep your sterling silver jewelry in an air-tight protective bag made of tarnish proof cloth or you can use a plastic zip lock bag made of Mylar (turkey cooking bags) or polyethylene.  Be warned that some plastic contains sulfur compounds which can cause your jewelry to tarnish faster or stain.  Never use polyvinyl plastic bags.
• Avoid storing your sterling silver jewelry directly on wood surfaces, because wood usually contains acids that can mar the finish.  Oak seems to be the worst for this.
• Avoid storing your sterling silver with other metals, like pennies, and rubber, these too cause tarnish and damage.

Never again will you have to wonder how to keep your sterling silver jewelry looking new and beautiful!  Use these tips to keep your sterling silver jewelry tarnish free and sparkling!

Emitations.com Unveils its Facebook Store

Sterling silver jewelry retailer, Emitations.com, has launched its Facebook store that is accessible directly on its Facebook fan page.  Facebook is no longer just a platform for connecting with friends, brands and companies, but a place to shop, and in Emitations.com’s case, a place to shop for fashion jewelry.

Emitations’s Facebook page is a one-stop-shop for fans looking to talk with each other or the company, shop, and purchase, all within Facebook.  The Emitations’s Facebook store is essentially a condensed version of the Emitations.com website, with tabs for the top rated items that most of its customers would be interested in browsing.  The new Facebook store and updated mobile site provide customers with alternative ways they can view and purchase sterling silver jewelry and celebrity jewelry.

“The addition of our Facebook store allows our fans to get special offers and buy directly from us without ever leaving Facebook.  In the next few months we’ll be adding even more social shopping features to our store.” says Au-Co Mai, Founder and CEO of Emitations.com.

Since 1998, Emitations.com has been the leader in bringing celebrity style to the everyday woman by using cubic zirconia and sterling silver.  Emitations.com is a popular resource for celebrity and fashion media, with sterling silver jewelry frequently appearing on The View, The Today Show, and in magazines such as InStyle, O! Oprah Magazine and Glamour.

Au-Co Mai, Emitations.com CEO, was recently interviewed by The New York Times! The article was titled “A Small Business Guide to Text-Message Marketing”, and Mai gave her input  on how to customers need to be rewarded to make participation worth their while. The author of the article outlined one of the biggest contests Emitations.com has ever offered – a mobile messaging promotion with a prize pack worth over $500:

“Free stuff also helps. Emitations, an online retailer of costume jewelry, is about to start a texting campaign promoting a new product line inspired by the Twilight vampire-themed book and movie series. Users who text in to register will receive regular alerts about new releases and sales on products tied to their favorite characters.”

The article also quoted Mai when she discussed how Emitations.com has approached text message marketing:

” ‘Even with this group who’s so used to texting, I think it’s really important to start by giving them something,’ said Au-Co Mai, chief executive of Emitations. ‘Otherwise, I think it could come across as spammy.’ “

Our Australian customers are loyal shoppers, and they have one clear favorite category – celebrity engagement rings! From the golden glamour of Scarlett Johansson’s engagement ring, to the emerald cut elegance of Eva Longoria’s engagement ring, the Aussies love our celebrity engagement ring bling!

Scarlett Johansson is sporting a traditional rock on her left hand. Time will tell if this means a bun in the oven for her and Ryan Reynolds, but (despite the trend) we suspect not. Either way, we’re completely jealous of Scarlett Johansson’s engagement ring. The simple ring features a generous diamond centered on a band of classic gold. What could be better for a classic beauty like Scarlett? Customers have chimed in as well, voicing their approval for Scarlett’s overall style, Scarlett’s hubby Ryan Reynolds, and of course, Scarlett Johansson’s engagement ring!

The Hollywood Romance Ring is similar to the most talked about engagement ring in celebrity history! Jennifer Aniston’s engagement ring was designed for her by Brad Pitt, made in white gold, connected by a bevy of 20 diamonds. Our .925 sterling silver ring has been rhodium electroplated to shine like white gold, and features a similar spiral design, including a bezel set, round cut cubic zirconia center stone that measures 0.25 ct. (4 mm). Jennifer might not have kept the husband, but we bet she still has the ring! Score your own version of Jennifer Aniston’s engagement ring for less, only at Emitations.

Sorry, fellas – the lady is taken! Sexy starlet Jessica Alba surprised us all when she announced her pregnancy, and then her engagement to Cash Warren. Jessica Alba’s engagement ring is a stunning cushion cut diamond, surrounded by a border of pave set round cut diamonds. We were pleased to see that her impeccable style translated well into maternity clothes and jewelry! Our cushion cut CZ wedding set is glamorous and gorgeous – just like Jessica. Enjoy our faux version of Jessica Alba’s engagement ring, and pretend you’ve just been voted one of the hottest female celebrities out there today…

It’s pretty hard to for Hollywood types to actually shock us anymore, but Mariah Carey and Nick Cannon have done just that! Aside from their age difference – Mariah is 38, and Nick is 27 – the couple has only been dating for a few months, max. The real drama, though, comes from the already infamous Nick Cannon/Mariah Carey engagement ring. Pictures show Mariah wearing a huge diamond, set in a pave border and accented with more bling along the sides. As soon as our customers saw it, they had to have a version of Mariah Carey’s engagement ring! Our version is a bit scaled down, so it looks believable and beautiful. What more could any Mariah fan want?

After Dawson’s Creek, but before daughter Suri, Katie Holmes received a dazzling engagement ring from Tom Cruise. So maybe he’s a little crazy (think jumping on couches) but Tom sure did pick a beautiful engagement ring! Our version isn’t made from diamonds and platinum like Katie Holmes’ engagement ring was, but it’s still incredibly gorgeous.Get a similar look to Katie’s our new sterling silver engagement ring! This stunning replica features a 1.5 ct oval cut CZ, surrounded by rose gold plated prongs. The band has pave CZs, giving the ring even more sparkle. Steal her style today with our dramatic and unique faux version of Katie Holmes’ engagement ring!

It’s been a few years since the Newlyweds split up, but there’s still a huge demand for the Jessica Simpson’s engagement ring from Nick Lachey! Post-divorce, Jess wore it on a chain around her neck, but before that it was one of the most talked about engagement rings in Hollywood. Our faux version is every bit as dazzling, but at a fraction of the cost! A sparkling 4 carat, pear cut CZ diamond is framed by 1 carat pear cut stones on either side. Prong set in sterling silver, this faux version of Jessica Simpson’s engagement ring brings out the celebrity in all of us…

‘Step’ into style with our Eva Longoria Inspired Emerald Step Cut Three Stone Engagement Ring. This ring is similar to Desperate Housewive Eva Longoria’s engagement ring from NBA Star Tony Parker. She already wears a number “9″ for his jersey number and now Eva Longoria wears a 5-carat diamond ring as Tony Parker’s fiancee. InTouch magazine reported “When Eva saw the diamond rings being pulled out, she shouted ‘Show me the rocks!’” said a witness. Parker picked an emerald-cut beauty from a French designer that he held on to for a couple of months before popping the question. You can find a similar cut ring at a fraction of the price with Emitations.com!

No matter which celebrity engagement ring you crave the most, Emitations.com has the best selection – and prices – around the world! Our fake diamond rings, CZ rings, and sterling silver rings give you the variety of style in sizes and prices that work for you. There’s a reason why Emitations is a favorite online destination for shoppers in Australia and beyond! There’s no need to go down under to find the perfect fake diamond ring – we have Aussie approved styles right here in the US. Plus, our Australia shoppers can shop easy, knowing that their fake diamond ring can be shipped right to their door. That’s something that any Sheila loves to hear!